Real Shetland Wool Duvets & Pillows

FeaturedReal Shetland Wool Duvets & Pillows

Slumber in Style


ACO are proud to launch the latest range of Real Shetland Wool bedding, produced in conjunction with The Real Shetland Company.  Following on from the original RSW duvet collection released in 2015, we have updated our design and fill process to make a lighter, warmer and more effective duvet and pillow range.

The Real Shetland Company pillow and duvet range are available now from the ACO website.


British wool bedding
Real Shetland Wool pillows and duvets


We regard our duvets to be an all-seasons quality product, filled to 450gsm of Platinum Graded Real Shetland (British) Wool, available in UK Single, Double and King sizes.  With the added benefit of a pure 220 Thread Count cotton outer casing, our duvets offer excellent breathability.  Our pillows are made in soft and firm weights in two sizes, standard UK pillow size (50 x 75cm) and Super King size (50 x 90cm).  The pillows are also 100% RSW filling inside a 220TC cotton outer casing.  The cotton used for all bedding is exactly the same and therefore colour matches.


Super King wool pillows
Super King Real Shetland Wool pillows


So, why choose wool?  Wool duvets and pillows are becoming very popular as they’re not only animal friendly (wool is a sustainable resource with no harm coming to the sheep when sheared) but an entirely natural product.

Wool is also breathable which means the body can regulate its own temperature during the night promoting deeper, sounder sleep.  Along with this benefit comes wool’s wicking ability; wool actively draws moisture away from the body which then evaporates, again, allowing for a more comfortable sleep.

Wool bedding is also an excellent option for those with allergies or asthma as wool is naturally resistant to dust mites as well as being safe for those who may react badly to down and feather.

The best way to enhance these ‘abilities’ is to hang your duvet to air every so often in order to allow the natural fibre to release any trapped particles.  This has always been the best way to care for non-soiled woollen products.

There are lots of other benefits of wool bedding, most of which have been summed up by the Wool Carpet Focus Group’s ‘Woolabilities’ videos.  You can learn more about these on the WCFG website ‘here’.


Our duvets and pillows are made in the UK using Real Shetland Wool, wool that is sourced exclusively from the Shetland Islands.  We make every effort to ensure that our products are as natural as possible so we do not denature our wool or add any nasty chemicals.  As such, please note that there may be a natural wool smell to our duvets and pillows.  A gentle airing will see this smell reduce.  All production is to the highest of standards with our wool being processed in the most Eco-friendly and efficient scouring plant of its type, in the world.


Real Shetland Wool 3 Sheep logo


ACO Christmas Gift Guide

ACO Christmas Gift Guide

The festive season is upon us once again and with the clock counting down towards the big day, we thought you may appreciate some Christmas gift ideas for your family and friends.

The following products are available from our website and include free UK P&P.  All our products are made in the UK and we do ship internationally (please contact us for international shipping options).

British Wool Throws and Cushions £50.00 – £90.00


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Best of British Collection (£65.00) – The Best of British collection features three undyed, natural coloured designs, made using specially selected British wool.

Real Shetland Heritage Collection (90.00) – The Real Shetland Co. Heritage throws are made using only Real Shetland Wool, wool sourced exclusively from the Shetland Islands.  This range was developed with some of the UK’s top designers and features 16 coloured designs.

Real Shetland Natural Collection (£60.00) – From The Real Shetland Co, this range features undyed pure Real Shetland Wool in all its natural glory.  Striking natural shades in traditional designs, some of which were released by Shetland’s original Tweed manufacturer, T.M.Adie.

Real Shetland Natural Cushion Collection (£50.00) – A long running favourite of The Real Shetland Co.  100% Real Shetland Wool woven outer casing and filling with 100% cotton inner casing.  Perfect for just about any sofa or arm chair.

Wool Rugs and Sheepskins £65.00 – £210.00


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Real Shetland Wool Sheepskins (£65.00) – As with all our RSW (Real Shetland Wool), these sheepskins are sourced exclusively from the Shetland Islands.  All a generous size and in natural white, we don’t bleach our sheepskins.  Very soft and hugely popular all year round!  Tanned in the UK to the highest of standards and a perfect addition to all home settings.

British Wool Coloured Sheepskins (£75.00) – Prepared in the UK to the same high standards as our RSW sheepskins, our British Wool sheepskin rugs offer a stunning mix of natural browns that really are unique.  Very soft and generously sized.  Please note, no two natural sheepskins are ever identical so colour and shape do differ slightly between sheepskins.

Real Shetland Floor Rugs (£210.00) – Two stripey styles in the delectable natural RSW colours.  3ft x 5ft in size.  Woven with 100% undyed RSW and a natural jute backing.  The pile weight is 60oz/yd2 which offers a great feel underfoot.

Cashmere Throws, Stoles and Scarves £80.00 – £350.00


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Our cashmere products are all made in the UK, developed by some of the UK’s most talented designers.  Attractive styles and various sizes, our cashmere range has something for everyone.  Please see our cashmere page for more information.

Cashmere Scarves £80.00

Cashmere Stoles £156.00

Cashmere Throws £198.00 – £350.00

Real Shetland Sheepskin Beanbags £490.00 – £750.00


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Real Shetland Wool Beanbag (£750.00) – Lovingly handmade in the UK using our natural white RSW sheepskins.  Features leather base with zip opening for refilling.  Ridiculously comfortable and amazing to snuggle down into.

Real Shetland Wool Pouf (£490.00) – A scaled down version of the large beanbag, handmade in the UK with the same care and attention to detail and of course, our RSW sheepskins.  An ideal companion to the large beanbag or perfect for children.

Hand Knitting Yarns £3.20 – £7.50


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For the discerning hand knitter in your life, we have a lovely selection of very special British Wool and Real Shetland knitting yarns to offer.  All our yarns were made in the UK – spun in Yorkshire.

We offer free shipping on yarn orders over £15.00 – below that and there’s a £3.50 shipping charge to UK addresses.

ACO Real Shetland Wool Shrink-Resist Worsted Aran (£6.50/100g hank) – Originally developed by The Real Shetland Company, this worsted yarn has been specially treated so that it’s machine washable.  Available in natural white (or ‘ecru’), this Aran weight yarn has a wonderful handle and is suitable for hand-dying, taking colour very well.  Available on hank which makes dying much easier.

British Wool Worsted 2-ply (4ply lace weight) £3.20/25g ball

British Wool Worsted Aran £4.00/50g ball

British Wool Worsted Chunky £7.50/100g ball


Thank you for reading our 2017 Christmas Gift Guide.  If you have any questions regarding any of our products, please feel free to contact the team either through our WordPress contact form (here) or via the ‘Contact Us’ page on the ACO website (here).

Just to make your Christmas shopping that little bit kinder on the wallet, we’re offering a 10% discount from your first order by signing up to our mailing list (bottom left of the page).

Wishing you all a very Merry Christmas!


ACOReal Shetland Wool 3 Sheep logo

And the winner is…

And the winner is…

In January 2017 we held a competition for a Real Shetland Company cushion and throw set (worth £150).  The response was excellent with thousands of entries from all over the world.

One lucky winner was selected at random.

And the winner is… Helen Billings, USA.

Helen Billings ACO competition winner

Helen chose our Real Shetland Kingland cushions and throw to make up her set, all of which are currently available to buy from our website.

Adam Curtis Online would like to thank everyone who entered the competition and for signing up to our mailing list.  If you haven’t already signed up for our newsletters, you can do so via our website to receive a 10% discount voucher (redeemable against any website purchase).

More competitions are coming so do keep an eye out for newsletters and announcements on social media.

You may follow us on Twitter and Facebook.


Real Shetland Wool 3 Sheep logoACO

Jamieson & Smith @ Woolfest 23-24 June 2017

Jamieson & Smith @ Woolfest 23-24 June 2017

Jamieson & Smith, The Shetland Wool Brokers, are making a long-awaited return to the brilliant Woolfest, the original British Wool festival which is held annually in Cockermouth, Cumbria.

woolfest cumbria

Shetland Wool Brokers

Set up by members of The Wool Clip, a Cumbrian wool co-operative, the event showcases the best of wool and wool crafts with many visitors attending from all over the world.  Entry on the door is just £10 (or £15 for a two day ticket), including parking and programme.  Children accompanied by adults are free to enter.

Jamieson and Smith last attended the event 10 years ago but are returning in 2017 armed with a dazzling array of yarns, knitting accessories, Real Shetland wool top, kits and books.

Visitors to the J&S stand (located in aisle J on stands J197 and 242) will be able to see every shade of their 2ply Jumper Weight yarn range in a stunning new show display.

Jamieson and Smith yarn display

J&S’s Kharis and Ella (guest patron of 2016’s Shetland Wool Week) will be on the stand to assist visitors with all their knitting needs – if you have any questions for all things Shetland, they are the perfect people to speak to.  You can hear more about their preparations and post-event updates via the J&S blog.

One special offer to take advantage of is FREE shipping on any orders taken during the show – with the wide selection of knitting goods J&S currently offer, they can’t bring everything with them.

If you would like to hear more from J&S, you can contact them directly via their website or by phone on 01595 693579.

You can also follow their blog or Twitter profile @Jamieson_Smith.

By Adam Curtis, Adam Curtis Online.



Vispring & Jamieson & Smith’s Flock Book Open Day – ‘Meet the Crofters’

Vispring & Jamieson & Smith’s Flock Book Open Day – ‘Meet the Crofters’

We all know that the sheep which grow our world famous Real Shetland Wool are very special but they can only do so much by themselves.  For Shetland Wool Week 2017, Jamieson and Smith and Vispring would like to offer you the chance to meet some of the devoted people who care for those sheep at Eric Graham’s Gremista Farm on Saturday 30th September.

Wool Week

The Vispring and J&S Flock Book Open Day brings you the opportunity to meet some of Shetland’s crofting community and Real Shetland Sheep as well as hear talks from J&S’s wool specialist, Oliver Henry.  Oliver will be demonstrating both what he looks for in wool ‘on the hoof’ and the raw fleece, this is a great opportunity to see Shetland Sheep in their real environment and will give an idea of the importance of the breed.

Event highlights:

  • Visit a real Shetland croft, courtesy of Eric Graham
  • Meet & speak to Shetland crofters and farmers
  • Mingle with actual Flock Book Shetland Sheep
  • Hear talks from J&S’s Oliver Henry on Real Shetland Wool and grading
  • Enjoy a lamb spit roast and refreshments
  • Learn more about Vispring, one of the Shetland wool industry’s biggest supporters
  • Event opens at 10.30am, running into the afternoon
  • Transport to/from venue from J&S shop, Lerwick (see the map below)

J&S Lerwick map

The event will run from 10am into the afternoon and (at the time of writing) tickets are available now from the Shetland Wool Week box office.  Some information can be found on the Shetland Wool Week website or you can contact J&S directly, either via their contact page or phone number: 01595 693579

Oliver Henry J&S Shetland Wool Week
Oliver Henry at Jamieson & Smith giving one of his very popular wool talks about Real Shetland Wool and what he looks for in a good fleece


Crofters, Jamieson & Smith and Vispring…

The Shetland crofter, or farmer as we more commonly know them on the mainland, has excellent animal husbandry skills and works all year round maintaining and caring for their flock which are often spread across many acres of stunning Shetland countryside.

Shetland Croft

Once a year they shear their sheep and gather the wool, before bringing it into the J&S wool store to be weighed and sold.  J&S buy the vast majority of all wool grown in Shetland and have one-on-one dealings with most of Shetland’s crofting community.

Shetland Sheep

Once J&S take in the wool, the experienced team hand sorts and grades it before pressing into bales for sending down to Haworth Scouring Ltd, in Bradford.  Haworth is the most environmentally friendly scour of its type in the world so there is no better place to send Real Shetland Wool.

Haworth Scouring Scour
Haworth Scouring Ltd, Bradford

Vispring, the UK’s premiere bed manufacturer, recognised the superb quality of Real Shetland Wool and fell in love with the Island’s crofting heritage.  Realising the fibre’s potential, Vispring began purchasing large quantities of Real Shetland Wool to use in their prestigious bed ranges.

Vispring Magnificence

In recent years, Vispring have supported the crofting community through J&S, by sponsoring competitions and various Shetland Wool Week events.  These include the Flock Book, Wool on the Hoof competition and the very popular, Vispring Fleece competition.

The Real Shetland Company & Adam Curtis Online will be at the event, showing support to J&S and Vispring.  We look forward to seeing you there!

By ACO & Real Shetland.

Real Shetland Wool 3 Sheep logo

Spinzilla 2017 – Preparations Underway

Spinzilla 2017 – Preparations Underway

Spinzilla is a global event where teams and individuals compete in a friendly challenge to see who can spin the most yarn in a week

The Great British team (Team Hand Spinning News – 2016) competing with hand spinners from around the world will have an extra advantage up their knitted sleeves this year!

They have hand spun miles and miles of Real Shetland wool tops into amazing yarns at previous Spinzillas but this year they have selected the very special Superfine Real Shetland wool top to spin with!

Real Shetland Wool superfine top

The wool was of course grown in the Shetland Islands and has been sorted by hand by Jamieson and Smith in Lerwick.  From there it went to Haworth Scouring Company in Bradford where it underwent the most environmentally friendly Scouring process of its type in the world.  Then on to combing, the other side of the driveway to the scouring plant so no wasted Airmiles there!

Spinzilla image edit 01

Haworth Scouring and Combing are part of the Curtis Wool Direct Ltd group of companies and produced this wonderful top with the best environmental credentials possible.  ENco Certified, our world class hand spinners will go into competition armed with the very best Top for the job.

We at Adam Curtis Online, The Real Shetland Company and Curtis, Curtis & Sons wish the team well and hope you will all give the GB Spinzilla team a lot of support.  Watch out for social media updates via @curtthesheep + @ACurtisOnline + @realshetland among others.

You can follow Shiela Dixon, part of the GB Spinzilla team and by her brilliant Hand Spinning News blog or on Twitter (here).

By Martin Curtis, from ACO & The Wool Carpet Focus Group.

ACO Logo NEW 281116

ACO & Real Shetland on the Road to Rio

ACO & Real Shetland on the Road to Rio

Adam Curtis Online & The Real Shetland Company are flying the flag for Yorkshire and the Humber businesses at the Rio Olympics.

Both businesses are at the Games after benefiting from expert and tailored advice and support from international trade advisors (ITAs) at the Department for International Trade (DIT) in Yorkshire and the Humber and are supporters of the Government’s Exporting is GREAT initiative to inspire and encourage another 100,000 business to export by 2020.

J&S Heritage Boat photo crop 01
Part of the Heritage Collection of throws; (from left to right) Channerwick, Sandwick, Otterswick, Culswick and Levenwick.

Adam Curtis Online is displaying products made by The Real Shetland Company at British House in Rio de Janeiro, the UK’s ‘home away from home’ for the duration of the Olympic and Paralympic Games.  Both businesses are run from premises in Harrogate and Leeds with offices and storage at both locations.

J&S Nat Boat photo crop 01
Part of the Natural Collection, throws (left to right); Mousa, Eswick and Kingland.

The throws, cushions and sheepskins being displayed are all made from wool grown on the Shetland Islands with the Heritage dyed range of throws woven from exclusive yarn, dyed in traditional Fair Isle shades and now regarded as highly fashionable.

Shetland Cushion by Real Shetland
More of the Natural Collection of products, the cushions and sheepskins are some of the products on display at British House in Rio.  Cushions; (from left to right) Hoga, Eswick and Kingland.

Adam Curtis established his eponymous online retail business in 2016 to sell products made by The Real Shetland Company, which now has a wide export customer base in mainland Europe, Japan and North America.

Third generation woolman Adam said: “The traditions of the Shetland wool textile industry were almost lost until we reinvigorated it. Our efforts give the Shetland crofters and sheep producers this fantastic opportunity to showcase the best wool in the world at British House alongside the best athletes in the world.”

Situated in an iconic location at the foot of the statue of Christ The Redeemer, British House is the place to celebrate the achievements of Team GB athletes with a programme of events to promote the best of UK business and culture to business leaders, entrepreneurs and policy makers.

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Susan Waterson, Department for International Trade deputy regional director for Yorkshire and the Humber, said: “We’re genuinely pleased to have played a part in Adam Curtis Online/The Real Shetland Company being at the Games, acting as ambassadors for Yorkshire and the UK and providing further evidence of our nation’s stellar reputation for playing key roles in the organisation of global events such as the Olympic Games and FIFA World Cup.”

Susan advised Yorkshire and the Humber businesses seeking to expand beyond the UK and achieve similar global success in upcoming sports events, such as the 2018 Russia Football World Cup, the 2019 Japan Rugby World Cup or the 2020 Tokyo Summer Olympic and Paralympic Games, to visit for ‘real-time’ global export opportunities as well as access to expert advice, trade services, training and events.

The Department for International Trade estimates that global operational and infrastructure budgets for one-off sports events will be worth in excess of £220bn up to 2022.

The official website for British House in Rio is:

Original press release courtesy of the Department for International Trade (DIT).

For more information on any of the featured products or our involvement with British House in Rio, please use our WordPress contact page (here) or via the ACO website (here) or finally, The Real Shetland Company website (here).