In January 2017 we held a competition for a Real Shetland Company cushion and throw set (worth £150). The response was excellent with thousands of entries from all over the world.
One lucky winner was selected at random.
And the winner is… Helen Billings, USA.
Helen chose our Real Shetland Kingland cushions and throw to make up her set, all of which are currently available to buy from our website.
Real Shetland Cushions
Adam Curtis Online would like to thank everyone who entered the competition and for signing up to our mailing list. If you haven’t already signed up for our newsletters, you can do so via our website to receive a 10% discount voucher (redeemable against any website purchase).
More competitions are coming so do keep an eye out for newsletters and announcements on social media.
Jamieson & Smith, The Shetland Wool Brokers, are making a long-awaited return to the brilliant Woolfest, the original British Wool festival which is held annually in Cockermouth, Cumbria.
Set up by members of The Wool Clip, a Cumbrian wool co-operative, the event showcases the best of wool and wool crafts with many visitors attending from all over the world. Entry on the door is just £10 (or £15 for a two day ticket), including parking and programme. Children accompanied by adults are free to enter.
Jamieson and Smith last attended the event 10 years ago but are returning in 2017 armed with a dazzling array of yarns, knitting accessories, Real Shetland wool top, kits and books.
Visitors to the J&S stand (located in aisle J on stands J197 and 242) will be able to see every shade of their 2ply Jumper Weight yarn range in a stunning new show display.
J&S’s Kharis and Ella (guest patron of 2016’s Shetland Wool Week) will be on the stand to assist visitors with all their knitting needs – if you have any questions for all things Shetland, they are the perfect people to speak to. You can hear more about their preparations and post-event updates via the J&S blog.
One special offer to take advantage of is FREE shipping on any orders taken during the show – with the wide selection of knitting goods J&S currently offer, they can’t bring everything with them.
If you would like to hear more from J&S, you can contact them directly via their website or by phone on 01595 693579.
We all know that the sheep which grow our world famous Real Shetland Wool are very special but they can only do so much by themselves. For Shetland Wool Week 2017, Jamieson and Smith and Vispring would like to offer you the chance to meet some of the devoted people who care for those sheep at Eric Graham’s Gremista Farm on Saturday 30th September.
The Vispring and J&S Flock Book Open Day brings you the opportunity to meet some of Shetland’s crofting community and Real Shetland Sheep as well as hear talks from J&S’s wool specialist, Oliver Henry. Oliver will be demonstrating both what he looks for in wool ‘on the hoof’ and the raw fleece, this is a great opportunity to see Shetland Sheep in their real environment and will give an idea of the importance of the breed.
Visit a real Shetland croft, courtesy of Eric Graham
Meet & speak to Shetland crofters and farmers
Mingle with actual Flock Book Shetland Sheep
Hear talks from J&S’s Oliver Henry on Real Shetland Wool and grading
Enjoy a lamb spit roast and refreshments
Learn more about Vispring, one of the Shetland wool industry’s biggest supporters
Event opens at 10.30am, running into the afternoon
Transport to/from venue from J&S shop, Lerwick (see the map below)
The Shetland crofter, or farmer as we more commonly know them on the mainland, has excellent animal husbandry skills and works all year round maintaining and caring for their flock which are often spread across many acres of stunning Shetland countryside.
Once a year they shear their sheep and gather the wool, before bringing it into the J&S wool store to be weighed and sold. J&S buy the vast majority of all wool grown in Shetland and have one-on-one dealings with most of Shetland’s crofting community.
Once J&S take in the wool, the experienced team hand sorts and grades it before pressing into bales for sending down to Haworth Scouring Ltd, in Bradford. Haworth is the most environmentally friendly scour of its type in the world so there is no better place to send Real Shetland Wool.
Vispring, the UK’s premiere bed manufacturer, recognised the superb quality of Real Shetland Wool and fell in love with the Island’s crofting heritage. Realising the fibre’s potential, Vispring began purchasing large quantities of Real Shetland Wool to use in their prestigious bed ranges.
In recent years, Vispring have supported the crofting community through J&S, by sponsoring competitions and various Shetland Wool Week events. These include the Flock Book, Wool on the Hoof competition and the very popular, Vispring Fleece competition.
Spinzilla is a global event where teams and individuals compete in a friendly challenge to see who can spin the most yarn in a week
The Great British team (Team Hand Spinning News – 2016) competing with hand spinners from around the world will have an extra advantage up their knitted sleeves this year!
They have hand spun miles and miles of Real Shetland wool tops into amazing yarns at previous Spinzillas but this year they have selected the very special Superfine Real Shetland wool top to spin with!
The wool was of course grown in the Shetland Islands and has been sorted by hand by Jamieson and Smith in Lerwick. From there it went to Haworth Scouring Company in Bradford where it underwent the most environmentally friendly Scouring process of its type in the world. Then on to combing, the other side of the driveway to the scouring plant so no wasted Airmiles there!
Haworth Scouring and Combing are part of the Curtis Wool Direct Ltd group of companies and produced this wonderful top with the best environmental credentials possible. ENco Certified, our world class hand spinners will go into competition armed with the very best Top for the job.
Both businesses are at the Games after benefiting from expert and tailored advice and support from international trade advisors (ITAs) at the Department for International Trade (DIT) in Yorkshire and the Humber and are supporters of the Government’s Exporting is GREAT initiative to inspire and encourage another 100,000 business to export by 2020.
Adam Curtis Online is displaying products made by The Real Shetland Companyat British House in Rio de Janeiro, the UK’s ‘home away from home’ for the duration of the Olympic and Paralympic Games. Both businesses are run from premises in Harrogate and Leeds with offices and storage at both locations.
The throws, cushions and sheepskins being displayed are all made from wool grown on the Shetland Islands with the Heritage dyed range of throws woven from exclusive yarn, dyed in traditional Fair Isle shades and now regarded as highly fashionable.
Adam Curtis established his eponymous online retail business in 2016 to sell products made by The Real Shetland Company, which now has a wide export customer base in mainland Europe, Japan and North America.
Third generation woolman Adam said: “The traditions of the Shetland wool textile industry were almost lost until we reinvigorated it. Our efforts give the Shetland crofters and sheep producers this fantastic opportunity to showcase the best wool in the world at British House alongside the best athletes in the world.”
Situated in an iconic location at the foot of the statue of Christ The Redeemer, British House is the place to celebrate the achievements of Team GB athletes with a programme of events to promote the best of UK business and culture to business leaders, entrepreneurs and policy makers.
Susan Waterson, Department for International Trade deputy regional director for Yorkshire and the Humber, said: “We’re genuinely pleased to have played a part in Adam Curtis Online/The Real Shetland Company being at the Games, acting as ambassadors for Yorkshire and the UK and providing further evidence of our nation’s stellar reputation for playing key roles in the organisation of global events such as the Olympic Games and FIFA World Cup.”
Susan advised Yorkshire and the Humber businesses seeking to expand beyond the UK and achieve similar global success in upcoming sports events, such as the 2018 Russia Football World Cup, the 2019 Japan Rugby World Cup or the 2020 Tokyo Summer Olympic and Paralympic Games, to visit www.exportingisgreat.gov.uk for ‘real-time’ global export opportunities as well as access to expert advice, trade services, training and events.
For more information on any of the featured products or our involvement with British House in Rio, please use our WordPress contact page (here) or via the ACO website (here) or finally, The Real Shetland Company website (here).
From left to right; Haroldswick, Tangwick and Norwick
From left to right; Norwick, Tangwick and Haroldswick
From left to right; Haroldswick, Tangwick and Norwick
The Heritage Collection of throws is made using Jamieson & Smith’s exclusive Heritage yarn collection; a soft yet strong Worsted spun yarn, developed to recreate traditional Worsted yarns found in the Shetland Museum’s archives. Keeping in touch with the Heritage theme, the throw range boasts the best of Shetland and Yorkshire textile tradition with both yarn and throws being developed and produced between the two locations; a truly British product.
From left to right; Norwick, Tangwick and Haroldswick
We have already discussed the origins of ‘wick’ in Old Norse (referring to the shape of the bay), with all our throws being named after a stunning Shetland bay. Here’s some more information about these three Shetland locations, should you ever wish to visit.
Norwick and Haroldswick are located on the Island of Unst, towards the North-East of Shetland, whereas Tangwick is to the North-West, still classed as part of the mainland, in Northmavine.
Haroldswick was given its name from the Viking King Harald, and is supposedly the first landing point of the Vikings on Shetland, also home to the most northerly church in Britain. Norwick is a very pretty little bay, partly pebble and partly sandy, frequently visited by wildlife photographers and artists.
Northmavine, home to Tangwick, is almost an Island in its own right, joined to Mainland Shetland by Maivis Grind, ‘The Gate on the Narrow Isthmus.’ Home to Tangwick Haa Museum, originally built as a private residence by the Cheyne family in the late 1600’s, Tangwick (Northmavine) is the most northerly parish of mainland Shetland. With rugged coastline and rolling hills (some of the highest in Shetland), Northmavine is one of the more picturesque corners of Shetland.
All products made by The Real Shetland Company use only Real Shetland Wool; wool sourced exclusively from the Shetland Islands. We design, develop and manufacture our products in the UK and are firm supporters of British Textiles.
You can find more information on Real Shetland products at the official Real Shetland Company website (here) and all products are available to buy from Adam Curtis Online.
If you would like to contact us directly, please either use the contact form (here) or using the information from the contact pages on one of the aforementioned websites.
Part of the ‘Natural Collection’ by The Real Shetland Company, the ‘Natural Cushion’ range replicated three of our best-selling throw designs in cushion form; Kingland, Hoga and Eswick. Available now at £24.99 inc P&P (UK only) from www.adamcurtisonline.co.uk
Each of the cushions are approximately 14” from corner to corner, with an outer case woollen woven in a substantial Real Shetland Wool 2ply yarn for a rugged, practical handle. Real Shetland Wool being wool sourced exclusively from the Shetland Islands.
Inside the cushion there is a 100% fire-rated cotton inner pad which contains a generous amount of pure Real Shetland Wool cushion filling.
The Natural Cushion range compliments the other products in the Natural Collection, woven using undyed Real Shetland Wool yarn (see the throw collection here).
The range has been woven, hand stitched and filled entirely in the UK – as with all Real Shetland Company products, nothing is sent outside of the UK for production or packing.