Adam Curtis Online & The Real Shetland Company are flying the flag for Yorkshire and the Humber businesses at the Rio Olympics.

Both businesses are at the Games after benefiting from expert and tailored advice and support from international trade advisors (ITAs) at the Department for International Trade (DIT) in Yorkshire and the Humber and are supporters of the Government’s Exporting is GREAT initiative to inspire and encourage another 100,000 business to export by 2020.

J&S Heritage Boat photo crop 01
Part of the Heritage Collection of throws; (from left to right) Channerwick, Sandwick, Otterswick, Culswick and Levenwick.

Adam Curtis Online is displaying products made by The Real Shetland Company at British House in Rio de Janeiro, the UK’s ‘home away from home’ for the duration of the Olympic and Paralympic Games.  Both businesses are run from premises in Harrogate and Leeds with offices and storage at both locations.

J&S Nat Boat photo crop 01
Part of the Natural Collection, throws (left to right); Mousa, Eswick and Kingland.

The throws, cushions and sheepskins being displayed are all made from wool grown on the Shetland Islands with the Heritage dyed range of throws woven from exclusive yarn, dyed in traditional Fair Isle shades and now regarded as highly fashionable.

Shetland Cushion by Real Shetland
More of the Natural Collection of products, the cushions and sheepskins are some of the products on display at British House in Rio.  Cushions; (from left to right) Hoga, Eswick and Kingland.

Adam Curtis established his eponymous online retail business in 2016 to sell products made by The Real Shetland Company, which now has a wide export customer base in mainland Europe, Japan and North America.

Third generation woolman Adam said: “The traditions of the Shetland wool textile industry were almost lost until we reinvigorated it. Our efforts give the Shetland crofters and sheep producers this fantastic opportunity to showcase the best wool in the world at British House alongside the best athletes in the world.”

Situated in an iconic location at the foot of the statue of Christ The Redeemer, British House is the place to celebrate the achievements of Team GB athletes with a programme of events to promote the best of UK business and culture to business leaders, entrepreneurs and policy makers.

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Susan Waterson, Department for International Trade deputy regional director for Yorkshire and the Humber, said: “We’re genuinely pleased to have played a part in Adam Curtis Online/The Real Shetland Company being at the Games, acting as ambassadors for Yorkshire and the UK and providing further evidence of our nation’s stellar reputation for playing key roles in the organisation of global events such as the Olympic Games and FIFA World Cup.”

Susan advised Yorkshire and the Humber businesses seeking to expand beyond the UK and achieve similar global success in upcoming sports events, such as the 2018 Russia Football World Cup, the 2019 Japan Rugby World Cup or the 2020 Tokyo Summer Olympic and Paralympic Games, to visit www.exportingisgreat.gov.uk for ‘real-time’ global export opportunities as well as access to expert advice, trade services, training and events.

The Department for International Trade estimates that global operational and infrastructure budgets for one-off sports events will be worth in excess of £220bn up to 2022.

The official website for British House in Rio is: www.britishhouserio.com

Original press release courtesy of the Department for International Trade (DIT).

For more information on any of the featured products or our involvement with British House in Rio, please use our WordPress contact page (here) or via the ACO website (here) or finally, The Real Shetland Company website (here).

 

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