ACO & Real Shetland on the Road to Rio

ACO & Real Shetland on the Road to Rio

Adam Curtis Online & The Real Shetland Company are flying the flag for Yorkshire and the Humber businesses at the Rio Olympics.

Both businesses are at the Games after benefiting from expert and tailored advice and support from international trade advisors (ITAs) at the Department for International Trade (DIT) in Yorkshire and the Humber and are supporters of the Government’s Exporting is GREAT initiative to inspire and encourage another 100,000 business to export by 2020.

J&S Heritage Boat photo crop 01
Part of the Heritage Collection of throws; (from left to right) Channerwick, Sandwick, Otterswick, Culswick and Levenwick.

Adam Curtis Online is displaying products made by The Real Shetland Company at British House in Rio de Janeiro, the UK’s ‘home away from home’ for the duration of the Olympic and Paralympic Games.  Both businesses are run from premises in Harrogate and Leeds with offices and storage at both locations.

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Part of the Natural Collection, throws (left to right); Mousa, Eswick and Kingland.

The throws, cushions and sheepskins being displayed are all made from wool grown on the Shetland Islands with the Heritage dyed range of throws woven from exclusive yarn, dyed in traditional Fair Isle shades and now regarded as highly fashionable.

Shetland Cushion by Real Shetland
More of the Natural Collection of products, the cushions and sheepskins are some of the products on display at British House in Rio.  Cushions; (from left to right) Hoga, Eswick and Kingland.

Adam Curtis established his eponymous online retail business in 2016 to sell products made by The Real Shetland Company, which now has a wide export customer base in mainland Europe, Japan and North America.

Third generation woolman Adam said: “The traditions of the Shetland wool textile industry were almost lost until we reinvigorated it. Our efforts give the Shetland crofters and sheep producers this fantastic opportunity to showcase the best wool in the world at British House alongside the best athletes in the world.”

Situated in an iconic location at the foot of the statue of Christ The Redeemer, British House is the place to celebrate the achievements of Team GB athletes with a programme of events to promote the best of UK business and culture to business leaders, entrepreneurs and policy makers.

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Susan Waterson, Department for International Trade deputy regional director for Yorkshire and the Humber, said: “We’re genuinely pleased to have played a part in Adam Curtis Online/The Real Shetland Company being at the Games, acting as ambassadors for Yorkshire and the UK and providing further evidence of our nation’s stellar reputation for playing key roles in the organisation of global events such as the Olympic Games and FIFA World Cup.”

Susan advised Yorkshire and the Humber businesses seeking to expand beyond the UK and achieve similar global success in upcoming sports events, such as the 2018 Russia Football World Cup, the 2019 Japan Rugby World Cup or the 2020 Tokyo Summer Olympic and Paralympic Games, to visit www.exportingisgreat.gov.uk for ‘real-time’ global export opportunities as well as access to expert advice, trade services, training and events.

The Department for International Trade estimates that global operational and infrastructure budgets for one-off sports events will be worth in excess of £220bn up to 2022.

The official website for British House in Rio is: www.britishhouserio.com

Original press release courtesy of the Department for International Trade (DIT).

For more information on any of the featured products or our involvement with British House in Rio, please use our WordPress contact page (here) or via the ACO website (here) or finally, The Real Shetland Company website (here).

 

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Haroldswick, Norwick and Tangwick…

Continuing from our Lerwick blog post, looking at the namesake of some of our attractive Real Shetland Wool Heritage Throws, we have three more throw designs which we thought you may like to learn about; Haroldswick, Norwick and Tangwick.

 

The Heritage Collection of throws is made using Jamieson & Smith’s exclusive Heritage yarn collection; a soft yet strong Worsted spun yarn, developed to recreate traditional Worsted yarns found in the Shetland Museum’s archives.  Keeping in touch with the Heritage theme, the throw range boasts the best of Shetland and Yorkshire textile tradition with both yarn and throws being developed and produced between the two locations; a truly British product.

 

We have already discussed the origins of ‘wick’ in Old Norse (referring to the shape of the bay), with all our throws being named after a stunning Shetland bay.  Here’s some more information about these three Shetland locations, should you ever wish to visit.

Norwick and Haroldswick are located on the Island of Unst, towards the North-East of Shetland, whereas Tangwick is to the North-West, still classed as part of the mainland, in Northmavine.

Haroldswick was given its name from the Viking King Harald, and is supposedly the first landing point of the Vikings on Shetland, also home to the most northerly church in Britain.  Norwick is a very pretty little bay, partly pebble and partly sandy, frequently visited by wildlife photographers and artists.

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A stunning bay at Haroldswick, Shetland
norwick bay
Another pretty bay found at Norwick, Shetland

 

Northmavine, home to Tangwick, is almost an Island in its own right, joined to Mainland Shetland by Maivis Grind, ‘The Gate on the Narrow Isthmus.’  Home to Tangwick Haa Museum, originally built as a private residence by the Cheyne family in the late 1600’s, Tangwick (Northmavine) is the most northerly parish of mainland Shetland.  With rugged coastline and rolling hills (some of the highest in Shetland), Northmavine is one of the more picturesque corners of Shetland.

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All products made by The Real Shetland Company use only Real Shetland Wool; wool sourced exclusively from the Shetland Islands.  We design, develop and manufacture our products in the UK and are firm supporters of British Textiles.

Real Shetland Wool 3 Sheep logo
Remember, if you don’t see the Real Shetland 3 Sheep logo then it probably isn’t Real Shetland Wool!

 

You can find more information on Real Shetland products at the official Real Shetland Company website (here) and all products are available to buy from Adam Curtis Online.

If you would like to contact us directly, please either use the contact form (here) or using the information from the contact pages on one of the aforementioned websites.